By selecting the right tools for your company’s particular product, brand or campaign, your organization can fulfill the desire and expectations that customers now have for interaction.

This white paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching visitors’ passion and to figure out the “best fit” for the new opportunities that present themselves. In doing so, you can address online visitors in each phase of their buying cycle including awareness, interest, desire, action and satisfaction.

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