Social Suites Are Everywhere, But They're Not A Panacea
Both marketing cloud providers and independent social technology vendors are adding more and more tool sets to their platforms, leading to the rise of social suites. But there's no standard set of features, and the tools that do exist aren't consistently best-of-breed.

Point Solutions Provide Deep Functionality For Programs Across The Life Cycle
Every marketer needs a social intelligence platform, but the cut-and-dried requirements end there. Choose a purpose-built technology platform with all of the features you need to run each social marketing program you have in-market.