Reducing Piracy, Growing Revenue — and Strengthening Customer Relationships, Too

3 - Reducing Piracy, Growing Revenue —  and Strengthening Customer Relationships, Too

3 274x300 - Reducing Piracy, Growing Revenue —  and Strengthening Customer Relationships, TooReducing Piracy, Growing Revenue — and Strengthening Customer Relationships, Too
A customer-centric approach to piracy that works, based on rock-solid data from CodeArmor® Intelligence

A leading global EDA provider that builds state-of-the-art software to simulate large-scale engineering problems realized that software piracy represented a significant threat to their revenue. Cracked implementations of its high-value flagship products were widely available and sales representatives and channel partners pointed to specific accounts and prospects where business was being lost to piracy. They faced a major strategic decision: should it attempt to protect its software, or focus on detecting and monetizing piracy?

The company decided not to divert valuable time and resources to a well-intentioned hardening strategy that would inevitably fail and chose to focus its anti-piracy strategy on detection and monetization. 'We're achieving all the things we set out to do. We're realizing revenue, we're reducing our piracy problem, and at the same time we're maintaining strong customer relationships. We've never had to take legal action, and as often as not, we get a thank you for 'bringing this information to our attention and giving us the opportunity to resolve it'.'

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