Meet Customers In Their Moments of Truth
Subscription business models have done more to change customer-facing businesses over the last 20 years than almost any other development. Some people might say that cloud computing, mobile, or social technologies should lead the list, but these technologies only react service supply modes—the ways that customers receive and consume products and services. Subscriptions describe a new business model and form of demand, which is even more powerful and the model is affecting all businesses. Subscriptions are a convenient handle on your business that customers reflexively grab, which places greater emphasis on every business to adapt to this new and more customer-centric model. Thus service centers have turned into one-stop service, marketing, and sales centers.
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