Mending the gap between social data and ROI

Social data is the key to more relevant marketing. Are you seizing the opportunity?

90 percent of the world’s big data was created in the past two years alone. Despite the volume and scope of this data, however, businesses are often at a loss when it comes to effectively using it to drive user engagement and sales.

This white paper on social data discusses the following:

• How social data is captured, stored, and managed
• Best practices for collecting user data
• Ways social data can be used to deliver direct value

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