Sales Cycle in the B2B space is complex. The Cycle begins much before the Sales Rep makes his or her first pitch to the prospect. Before engaging Sales Reps, the decision is already partially made. And it all begins with Internet. Hence, it becomes quintessential for the marketers to ensure they have enough content on the web. Paperpicks designs, syndicates and distributes highly engaging content for over 800 leading companies and offers a real-time demand generation platform that generates Insights from Content.
What we do:
Paperpicks works with mid to large IT, Finance, HR, Management and other companies globally to strategize and/or implement their content marketing strategy that involves anything or everything in the content marketing lifecycle. This includes Content Creation, Content Syndication, Content Dissemination, Content Curation & Content Moderation.
Our Value Proposition:
1. Digital Asset Creation (Content Creation):
It’s important for technology marketers to create engaging content. This is even more in the B2B space because B2B technology marketing targets decision makers and influencers who are always hard pressed for time. In addition, the media to promote B2B offers are limited. On top of it all, your content constantly fights with several other content from your competitors. And hence, it becomes essential for you to create content that is informative, engaging and relevant. Marketers give us their product and/or services brief and Paper Picks converts the brief into a compelling digital asset in one or more of the below-mentioned formats:
- Case Studies
- Webinars (Live and On-Demand)
- Mobile Apps
- Online Presentations
- Product Trial versions
- Landing Pages
- Mobile Content
- Online Surveys
- Social Media Pages
- Videos (Live and On-Demand)
2. Digital Asset Syndication (Content Syndication)
Paper Picks offers a robust content syndication platform, www.paperpicks.com. Once the content is ready, it must be placed strategically on a platform that is referenced by technology decision makers. Paperpicks.com is one such platform. Another benefit of this syndication platform is that the content is distributed from here to larger audience through social media “share” tabs or emails. Paperpicks.com is highly SEO friendly and attracts high traffic through search engines as well. Paper Picks belongs to Pflegen Consulting Group, a company that has been one of the pioneers in creating syndication platforms for advertisers, digital agencies and online publishers to syndicate relevant digital assets in the easy-to-search formats.
3. Digital Asset Distribution (Content Distribution/Dissemination):
Paper Picks consultants review each digital asset very closely to identify the right target audience in the given geography. All the possible filters are applied and a highly targeted database of target prospect is created. The assets are distributed through:
- Targeted email marketing
- Select social media groups and communities
- Promotion of the assets to Paper Picks community members on all relevant Pflegen or Paper Picks branded online properties
- Subscriptions to the PCG and Paper Picks mailers through its content syndication network
All distributions are done ensuring CAN SPAM compliance. Frequency of emails to an individual prospect is keep as low as maximum twice per month. PCG reaches over 1 million mailboxes twice each month.
4. Content moderation & online reputation management:
PCG’s dedicated Account Management team ensures that reviews from content network are managed on the real-time basis. Negative reviews are temporarily masked and reported; and good reviews are amplified across defined channels. Thus a well-managed social reputation leads to more referrals.
5. Prospect Insights collection and real-time delivery of qualified leads:
The end goal of Paper Pick’s content marketing practice is to generate relevant, timely and accurate insights. As soon as these insights are gathered, these are sent directly to the client either as email notification or directly to the client’s CRM or Marketing Automation Systems.
Send us a mail at firstname.lastname@example.org for inquiries.