Since social customer programs were controversial just two years ago, many companies are new to the experience of engaging with social customers and are looking to answer the question, “What do we do next?”.

Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM. Download Facebook and Beyond and learn how brands are using both customer communities and their Facebook presence together to:

• drive awareness
• build trust
• deliver peer-to-peer engagement
• provide pre- and post-sales support

Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future.

Along with this document you will also receive free updates regarding Social Media courtesy of Lithium, the leading provider of social customer solutions that deliver real business results.

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