Category Archives: Sales and Marketing

The Business Case for Marketing Automation

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues. To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing […]

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10 Ways Sales Benefits from Marketing Automation

Marketing automation isn’t just for marketers … it’s a business powerhouse for sales teams, giving them new and expansive visibility into the buyer’s journey, and the ability to effectively engage with their hottest prospects and close more deals. In this eBook, you’ll learn about:10 key benefits marketing automation offers sales, […]

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The CEO’s Guide to Sales and Marketing KPIs

Learn the essential Sales and Marketing KPIs for data-driven CEOs with our new best practices eBook. This 16-page eBook has the 4 most essential KPI Dashboards for both Sales and Marketing that CEOs need to evaluate their company’s performance in these areas. The eBook also has a one-page review for […]

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Secrets to Successful Inside Sales Management

Learn a variety of best practices, techniques and ideas to both tactically and strategically increase the efficacy, success and impact of your inside sales organization. This best practices guide written by Matt Heinz, will walk you through a variety of best practices to both tactically and strategically increase the success […]

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Secrets to Successful B2B Sales & Marketing Metrics

This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics. These essays by Matt Heinz, offer a specific, actionable perspective to help you start honing in on not just a better metrics discipline for your department and […]

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Marketing Automation Best Practices Guide

Learn several strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization. Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization. Don't wait — download Marketing […]

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Sales for Startups

24 insights to help you design, launch and accelerate a sales program for your business. To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling. In Sales for Start-ups, you’ll learn about common sales mistakes made by start-ups, […]

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Better Lead Yield in the Content Marketing Field

If you are currently creating content, this report will show you how real decision makers interact with B2B content, and how you can enhance the effectiveness of your content marketing. Download this report to get access to the survey results of some of the industry’s top marketers as they identify […]

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The CFO’s Guide to Sales Tax Compliance

8 best practices for managing risk in your business. Mitigating risk is a big part of running a business. As the CFO, it’s your job to protect the company against disruptions that could adversely impact operations, productivity or profit. How much does sales tax play into this equation?Download this White […]

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Sales and Use Tax Compliance for Dummies

In any economic environment, your goal for your business is to increase the bottom line, and you can do that in two ways: by increasing sales or by reducing costs. One of the hidden costs of doing business is the cost of effectively and accurately charging and remitting sales tax. […]

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Hidden Costs of Sales Tax Compliance

The labor associated with indirect tax management costs an organization significantly. Top performers use automation to lower these costs. This report uncovers the direct and indirect costs of managing sales and use tax compliance that your organization may be experiencing and provides a strategy for reducing these costs through cloud […]

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Don’t Make Sales Tax an Afterthought

How to win the sales tax game. There comes a point in every company’s growth when manually calculating sales tax using tax tables and department of revenue sites is not enough to get the job done. In short, sales tax becomes an afterthought at just the moment when it is […]

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Charging Sales Tax on Services

Sales tax is one of the largest sources of state revenue and is crucial to basic government operations. Governments are struggling to fill post-recession revenue gaps, and are increasing the types of goods and services that are subject to sales tax. As more states expand taxability on services and tangible […]

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7 Sales Tax Compliance Best Practices

Keep on top of your transactional tax compliances with these smart business practices. There are times when it’s better to play it safe—like when it comes to sales tax compliance. In this case, your best bet is to have proven practices in place that can help you navigate this complex […]

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8 Ways to Increase Your Company’s Sales Tax Audit Risk

Hint: Keep doing sales tax manually. Unless they have a vintage flair, most people wouldn’t dream of using a rotary phone when a cordless or cell phone is available. Yet the same people might not think twice about handling core business functions with similarly outdated tools. Take sales tax compliance. […]

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6 Common Sales Tax Registration and Filing Errors

Sales tax filing and reporting rules vary between jurisdictions in material ways. Each state has unique filing schedules, forms, payment thresholds and other administrative requirements that make staying on top of returns challenging. Following a few best practices can help you avoid costly penalties and fines. Here are six common […]

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Inbound Marketing 101: Build a Successful Strategy

How to Use Inbound Marketing to Get New Customers Do you want to draw the attention of customers and prospects and provide them a reason to come to you? There are several tools to help you do this effectively but it can be difficult to determine just where to start. […]

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