Category Archives: – Marketing Automation – Generic Papers

Five Ways Small Businesses Are Powering Growth with Marketing Automation

Five Ways Small Businesses Are Powering Growth with Marketing Automation B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and […]

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Holiday Shopping Trends 2014 – The Importance of Mobile SEO

Mobile commerce is set for rapid growth and research shows 3 trends that justify the importance of mobile optimization for SEO, website, and content. Sites that do not optimize for mobile commerce this holiday season will be giving an unintentional holiday gift to their competitors. Get specific recommendations on how […]

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Your Guide to Sales and Marketing Alignment

Learn how marketing automation can help your marketing team focus on passing along the right leads, and your sales team can focus on closing deals. If your sales and marketing teams are constantly at each other’s throats, it might be time to consider a solution that can help automate lead […]

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The Complete Guide to Lead Nurturing

Learn the benefits of lead nurturing. Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales […]

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Pardot + Salesforce: The Dynamic Duo

Learn how to create the ultimate sales and marketing tool by integrating Pardot marketing automation with Salesforce CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Take a look at this white paper to get a more in-depth look at these differences, […]

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