Category Archives: Analytics

10 Google Analytics Tools Your Business Should Be Using

Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences. Google Analytics is the ultimate free tool for measuring website performance. But are you getting the most out of it? Using basic features […]

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Designing and Building an Open ITOA Architecture

ExtraHop advocates an open approach to IT Operations Analytics (ITOA) that puts you in charge of how you collect, store, and analyze your data. This white paper offers prescriptive guidance for building an open ITOA architecture that incorporates the four sources of IT visibility: wire data, machine data, agent data, […]

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Changing the Security Monitoring Status Quo

Solving SIEM problems with security analytics. The status quo approach of collecting more logs from more sources won’t help in detecting and responding to advanced threats. Logs are inherently limited in the level security visibility that they provide. Consider a new way of looking at SIEM. Accuvant, Inc. Please fill […]

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Go Beyond APM with Real-Time IT Operations Analytics

Operations teams stand at the intersection of IT and the business. As a result, business success increasingly depends on how quickly IT Operations teams resolve problems and respond to new demands. This white paper details how IT operations teams can harness the wealth of wire data already flowing through their […]

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10 Ways Wire Data Helps Conquer IT Complexity

This white paper from Slashdot Media explains the value of wire data in practical, simple-to-understand terms. With a robust wire data analytics solution, IT teams can automatically detect problems across the entire IT environment, spot data theft by flagging queries from untrusted sources, select unique pieces of transaction payloads to […]

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Packt’s Hadoop Book Bundle — A Free 182 Page Sampler

A collection of Hadoop tips, tricks, and information from Packt Publishing. This Packt e-book bundle includes materials from 5 informative guides on Hadoop. You’ll enjoy a sample chapter from each title included below: Hadoop MapReduce Cookbook Hadoop Operations and Cluster Management Cookbook Big Data Analytics with R and Hadoop Scaling […]

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The Complete Guide to Twitter Analytics

For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter. Twitter is a green field for content marketers and social media managers. With more than 241 million active users, 58 million Tweets, and 2.1 billion searches every day, online marketers have an active and informed […]

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Big Data Machine Learning: Patterns for Predictive Analytics

Predictive Analytics is about predicting future outcome based on analyzing data collected previously. Use this Refcard as a cheat sheet for learning patterns for predictive analytics. We will start by discussing two phases. First is the training phase where you will learn a model from training data. Next is the […]

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The Essentials of CIO’s – Free Kit

Download this kit to learn everything you need to know about information technology. The Essentials of CIO’s, brings together the latest in information, coverage of important developments, and expert commentary to help with your CIO related decisions.The following kit contents will help you get the most out of your information […]

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Building a Better Business Process

How Splunk software is used to provide real-time visibility into sales and marketing data. Executives at one Splunk customer, a national wireless carrier, found that using Splunk software to create real-time dashboards provides a never-before-seen world of customer data for its IT, sales, marketing and executive teams. This clarity provided […]

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Wiley’s Hadoop Book Bundle — A Free 113 Page Sampler

A diverse collection of Hadoop tips, tricks, and information from some of todayÂ?s leading authors This Wiley e-book bundle includes selected materials from 5 recently published titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of Contents as well […]

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Hadoop For Dummies — Free Sample Chapter

Let Hadoop For Dummies help harness the power of your data and rein in the information overload Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and […]

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Google BigQuery Analytics — Free Sample Chapter

How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples […]

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The Complete Guide to Facebook Analytics

For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter. Chances are, your target audience is somewhere among the nearly 9.6 million Facebook users who log in to their accounts as least once per day. That’s good news because Facebook is a gold mine for […]

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Fighting Fraud, Waste, and Abuse: Taking the Next Step Up

Most companies are all too aware of the high cost of fraud, waste, and abuse. And most are already doing something to combat it — e.g., some combination of online data feeds, manual analysis, and ad hoc data sharing. Today’s leading anti-fraud solutions can provide the needed integration, automation, and […]

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Achieving Fast ROI for BI Projects

On average, organizations using Business Intelligence (BI) that responded to Aberdeen’s May 2013 agile analytics survey spent over $5 million each on BI last year. Naturally enough, some organizations get more for their money than others. While closely managing the Total Cost of Ownership (TCO) of an analytics solution is […]

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Analytics and Big Data for the Mid-Market

The topic of “big data” has grabbed headlines over the past few years, but most of this attention has focused on a small percentage of large enterprises. However, big data is not just an issue for the select few, as mid-market organizations are increasingly dealing with many of the same […]

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Mobile Analytics: Native App or Browser, That is The Question

Not all mobile analytics / Business Intelligence (BI) solutions are created equal. There are two fundamental approaches: platform-specific or ‘native’ mobile BI apps are able to exploit the hardware and user interface capabilities of the specific mobile device, whereas browser-based approaches will work on any platform, but typically have more […]

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Analytical Collaboration: The Whole is Greater than the Sum of Its Parts

At every level of an organization, and in almost every job role, there are business decisions that can benefit from timely supporting information. However, perhaps the most important aspect of effective business analytics is the interpretation of that information and its transformation into some form of actionable business insight. It’s […]

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