Behavioral Targeting for Financial Institutions

behavioral targeting exec summary cover - Behavioral Targeting for Financial Institutions

Read this insightful executive summary from a webinar discussing the benefits of Q2 SMART, an innovative platform that greatly improves FI marketing by turning vast amounts of data into a set of high-level behavioral characteristics called 'traits.' FIs use SMART to segment their account holder base and communicate with them on a one-to-many or one-to-one basis—delivering the offers, content, and digital experiences their customers and members really want.

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