A Planning Checklist

A successful customer support community doesn’t just benefit your customer service organization, it also gives your customers a platform for sharing product suggestions and feedback.
This planning checklist offers an overview of the 5 most important elements to consider when planning a customer support community, including:

1. 90% of Internet users consider consumer recommendations to be the most credible form of advertising

2. Two-thirds of consumers spend more online after getting recommendations from an online community

3. While 42% of consumers are willing to advocate a brand freely, another 40.5% are willing to do so only when they have an incentive

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