The “Call” button has revolutionized paid search. To stay competitive, marketers must adopt new mobile-first ad, bidding and attribution strategies for click-to-call. Use this playbook to get started.

Click-to-call has revolutionized paid search. Consumers are clicking on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for click-to-call. Use this new playbook from DialogTech to get started. 

Learn proven strategies to drive calls and revenue from paid search, including:

• How to take advantage of new AdWords and Bing ad formats for click-to-call
• Targeting and bidding options to drive call conversions
• The key data around phone calls you must capture to prove and optimize performance
• Ways marketers are controlling the in-call experience to convert more callers to sales

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