Monetizing APIs: Help Execs Think Bigger, And Drive More Revenue : A Forrester Analyst Report
According to Forrester, clients sometimes ask , 'How are enterprises monetizing APIs?' What they are really asking is, 'How are enterprises charging for API usage?' This is certainly a useful question, but monetizing APIs is a much bigger concept. Application development and delivery (AD&D) pros need APIs as a broad-based tool to serve many purposes, so it's important for them to show executives the diversity of ways that APIs drive revenue — and other mission-critical objectives.
For nonprofits, governments, and commercial enterprises alike, this report sets a framework for API monetization — direct, indirect, and otherwise — and provides a foundation for AD&D pros to broaden executive thinking about API strategy.
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(Forrester Report dated September 2015)