IDC Report – High Quality Data Drives Competitive Differentiation

Solving Customer Reference Data Challenges:

IDC recently sat down with a pharmaceutical company to get an in-depth and candid perspective on how they stay competitive with an industry cloud model.

Highlights in the report include how the company:
• Enhanced their demographic data
• Eliminated prior licensing costs
• Improved the collaborative use of data between their sales and marketing organizations

Gain access to the full IDC report to learn how a new industry cloud approach to customer reference data might just be what you need to stay competitive, too.

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